BIO

Growing up between two worlds and shaped by Toronto's vibrant cultural and creative scene, I've spent the last 15 years building bridges through storytelling and partnerships across Africa and beyond. My journey has led me to collaborate with visionaries at Google Africa, FIFA, and the World Bank Rwanda, not just as a creative director, but as someone deeply committed to changing how African stories are told and heard.

I believe in the power of genuine connection and strategic partnerships to create lasting impact. Whether I'm developing concepts for major campaigns, directing visual narratives, or bringing together stakeholders from different corners of the world, my approach remains the same: authentic storytelling that moves people and opens doors.

Some of my proudest moments include co-creating 'This is Rwanda,' a book that shows my homeland from perspectives rarely seen, and founding AfrikBall, a platform that celebrates the growing culture of basketball in Africa. I've had the privilege of capturing defining moments - from photographing President Kagame for Forbes Magazine Africa to directing creative projects for the Transform Africa Summit and Kevin Hart for #VisitRwanda to name a few.

But what really drives me is the opportunity to build bridges. My work has taught me the importance of meaningful connections - whether that's bringing together diverse perspectives, collaborating on ambitious projects, or building partnerships across borders. These experiences have shaped my approach to creating impact through collective effort. 

Today, I split my time between creating impactful partnerships, mentoring the next generation of African creatives, and developing spaces that showcase our continent's boundless creativity to the world. It's a journey that continues to evolve, but remains rooted in a simple belief: that authentic stories, thoughtfully told and strategically shared, have the power to transform how Africa engages with the world.

Advisory Board - Illume Creative Studio

Major CAMPAIGNS

2023 - World Bank Rwanda 60th Anniversary Book - Book and Photography

2023 - Kevin Hart - Commissioned to cover #VisitRwanda & Kwita Izina visual campaigns

2022 - Primus with brand ambassador Bruce Melodie For BRALIRWA (Heineken Group) - Photographer & Director

2021 - Art Director & Lead Photographer - Festival Africana

2014 - ‘Table Series’ Portraits (On-going) - Founder

Exhibition - Curatorship

2012 - Artist - Yaoundé (Cameroun)

2018 - ‘This is Rwanda’ Black&White Special Edition - Genève (Switzerland)

2019 - Createurs en Mouvement (Paris, France) - Curator

Books

2017 - Design Indaba

2018 - ‘This is Rwanda’ - An aerial photography journey

2021 - The Royal Tour Rwanda

Special Assignment

2018 - Forbes Cover - Photography of H.E. Paul Kagame, President of Rwanda

2023 - Kevin Hart for #VisitRwanda